Cam's Blog
Secret #6: Feeding the Consumer
The times have changed, get over it. Sure there is a nugget of church-folk at the core of your congregation and they still want to get their hands dirty in the committee life of the congregation but most of the people you will succeed in attracting simply are not interested in institutional maintenance. Why should they be? You want people giving their best energy to living out the Gospel where they live not propping up your institutional structures. So how can you get all those dirty deeds done with the minimum of people and effort while at the same time broadening your member’s investment in the congregation?
The first and hardest step is to convert that hard core of church-committee types to the belief that all of their efforts are dedicated to pursuit of those who are not part of your congregation yet: the prospective members and seekers. So instead of building a nest to their liking and the hell with everyone else, they need to move beyond their own self-interest and make a nest that is attractive to prospects and seekers. It is all about meeting people at the door as they are and inviting them in rather than expecting them to be something else before they can enter and take part. What is your product and what are the best and most accessible ways to get it into the hands of those who might be interested? Will they have to buy and read an entire instruction booklet before they ever get to taste the product or benefit from its fruits?
Check back tomorrow for #7
Posted on Jun 23, 2010
